E-commerce: Medical products, Canada & USA

Shiftsco: an SEO-first e-commerce site, delivered in two weeks

An e-commerce and consulting site for medical products, in Canada and the USA, delivered in two weeks.

The challenge

Shiftsco sells medical products and offers consulting across two demanding markets, Canada and the US. The site needed to be findable on Google from launch, fast, and fully usable on mobile, all on a very tight timeline. Both markets expected a fast, professional storefront from day one, with no tolerance for a slow launch while competitors were already ranking.

Our solution

• Medical products catalog with search-optimized product pages
• Consulting/service pages for the Canadian and US markets
• SEO-first architecture from the ground up (markup, speed, page structure)
• Fully responsive design, mobile to desktop
• Clean URL structure and metadata built for organic ranking from launch

Tech stack & choices

For a site where organic search was the priority, we built on Node.js, an architecture that enables fast page rendering and a clean structure for search engines, all delivered in two weeks. The architecture was also built so new product lines and consulting pages can be added without slowing down page speed or search visibility.

What this means

• A complete e-commerce site, delivered in 2 weeks
• A Node.js architecture built for SEO from day one
• A fully responsive design across every device
• A foundation ready to rank in both the Canadian and US markets without a second rebuild

• Website Design & Development
• Custom Web Applications & SaaS